Author Archives: Melvin L Clifton

Yes, 2012 is all about turning your business on its head. This is a different economy, a different time, and it requires a different approach. If you want to grow your business you need a fresh attitude, a new strategy and the guts to do things that you may find a little unorthodox. Let’s begin with your network. In this economy, where competition is strong and customers are in control, your network is one of the most important assets you have. To succeed, you need to grow your network.To grow your network you need to limit your connections. Yep, you heard me, limit your connections! Now, I know what you are thinking: lady, you’re crazy. The whole idea of networking is to get to know as many people as possible. Well, that’s true, however just knowing a lot of people may build your network but it won’t build your relationships or your business. To build a quality network you have to build relationships. The very definition of the word “relationship” is an emotional connection between people. I love that, as it speaks to the importance of limiting your connections. If you are truly going to connect with people, you need to understand that to do so takes focus, investment and follow-up. In other words, it requires time. Continue reading →