If your online business has an opt in page, your opt list is probably the most important part of that business because it compares directly with the amount of potential buyers you can have.
There are a numerous ways of increasing your list and each way gives your business the advantage of bringing in subscribers and therefore buyers. The number one thing you should work on is getting the best results with your landing (opt in) page. This not only refers to getting people to go to your page but also to join your mailing list by signing up.
Here are the best practices of effective marketing strategists today that you might want to try to optimize your opt list:
1. Get tips from the gurus in your niche. – Visit their sites and get ideas for your own here. A technique a lot of marketers use is saving good opt in pages in their niche to what is known as a swipe file and then getting ideas for their own from this.
2. Keep the page free of any outbound links because you want as little reason as possible for the use to leave the page. The more links you have the more reason a visitor has to leave the page.
3. Personalize your opt-in page. Most web writers entice visitors to sign up in lists by using a personalized writing style. With your own style, users can get more engaged in the offers on the page because of their personal look and feel. Your visitors will feel as if the advertisement is truly intended for them. Present interesting solutions that your visitors can do right away. Make the most out of your pages.
4. Provide ethical bribes. – A good method to get people to sign up is by using ethical bribes. The ethical bribe could be a free ebook or video guide but it is important to keep it in the niche you are in. For example if you are in the health and fitness niche you would give away something free in this area.
5. Test and tweak your opt-in page. Not all pages are good to go. You may still need to tweak your page based on your target market or on the current trends and market conditions. Some marketers use the Google web optimizer to do this. This helps allow the best possible opt in rate for the opt list.
For a great article on how to make a good opt in page by Neil Russell; The Net Cash King go to: Building Your List – Your Opt in Page
